The Benefits of a Bakery Website: Four Reasons to Go Digital

Online shopping is the norm nowadays, and website storefronts are here to stay. With so many businesses going digital, why not yours too? After all, starting a website for your bakery comes with plenty of perks for you, your employees, and your bottom line. If you’re looking for ways to grow your business, going digital is the logical next step. Here are just a few reasons to invest in an online presence. 

1. Quick and Easy Set-Up

Setting up a website isn’t as much of a challenge as you might think. Many times, it’s as simple as working with a company like BakeSmart. We’ll help you move your inventory and order management systems online. Soon enough, your patrons will be able to browse your portfolio of goodies wherever they have an internet connection.

2. Make Customization a Breeze

“I’d like a chocolate cake—gluten-free with vanilla icing. And could you add this specific fruit topping? Also, I need…” 

It happens to every bakery—ultra-specific orders with lots of requests for customization. Online ordering platforms are an excellent way to make these custom orders easier to handle. Your customers will enjoy a streamlined ordering process where they can input their unique requests and leave notes for your staff. Thanks to digital orders, your customers get exactly what they want without holding up the line. 

3. Allow Patrons to Avoid the Crowd

Dealing with a crowded bakery isn’t fun for anyone. Not for the patrons, and definitely not for the staff. But when you implement a reliable website, you can take a good chunk of your orders online. If your patrons would rather avoid the hustle and bustle of your bakery, they can simply order online and conveniently bypass the hectic crowds. 

4. Integrate Social Media

Social media is a bakery’s best friend. There’s no better way to promote your bakery than word of mouth, and social media is among the best ways to spread the word. Setting up a website gives you something to link to on your social media accounts, and vice versa. Before long, your website will be promoting your Instagram, and your Instagram will be directing customers to your latest deal. Plus, you can even embed Patreon links into your website for a little extra income. 

Get Started with BakeSmart 

At BakeSmart, we’re here to help our clients make top-notch decisions when it comes to the software they use to run their businesses. Whether you’re new to the baking world or you’re a seasoned pro, everyone can benefit from our state-of-the-art software and website organization. Try our solutions now and get a 30-day money-back guarantee with BakeSmart. 

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